The question, however, is how far we should go in shaping the gospel message to fit the expectations and thought forms of the culture. When does the ‘seeker’ become a ‘consumer’ and begin demanding from the church an accommodation that distorts the gospel? In other words, when does Church Growth pragmatism hit the fan of a biblical theology of the church? The expenditure of emotional energy, material resources, and personal commitment to meet the high expectations of affluent, self-focused people diverts the church’s resources from global missions and social justice ministry…

– Douglas Webster in Evaluating the Church Growth Movement, p. 259.